Blogging is a great way to reach customers and share a message or idea that you feel strongly about. You can use this medium to market to new people, reach new audiences, and sell a product without seeming “spammy” or pushy. Many blogs are informative and teach the readers about a certain process or set of instructions that they might have searched on popular search engine. In order for a blog to be successful, it needs to have a few important factors and written with the right SEO tactics as well as literary wit.
Make certain the title is catchy and draws the reader in without scaring them away. The blog may be great, but if the title doesn’t pull them in, they’ll never know just how great it is. There are a lot of different SEO techniques involved with writing a title, but the best advice is “keep it short and sweet”. Keep the word-limit around seven and if possible, you can include the keyword you are focusing on.
If you are running a blog, it is important to keep it updated regularly and maintain fresh content around the clock. When your message becomes stale or people stop caring about what you have to say, you’ll lose your readers and all profit you could have stood to generate. Even if your focus isn’t on current events or news, it should still remain with the times and updated on a constant schedule. Remaining routine means your readers will return at the same time each month for more content and more sales.
Words may create the blog, but the pictures are what give it that extra “bang”. Throw in some great graphics or images if you want to keep the readers aesthetically pleased. Images should be relevant and there shouldn’t be so many that it consumes bandwidth or slows down the loading process. While images are great, flashy Java and other intensive applications should be avoided.
Every so often, it is a good idea to hold some sort of contest or give away to keep your customers feeling rewarded and happy. Make it something exclusive and relevant to your product or service. A discount is often an awesome prize for the victors and you shouldn’t hold them too frequently because they might lose their shine with the crowd. Other great ideas include digital downloads, e-books, and media content that offers exclusive tutorials or advice that you can’t find elsewhere online.
Building strong blogs means building strong content and sticking to a strong schedule. As long as your message is appropriate and the product behind it is relevant, you can’t go wrong with the tips above. Designate your target audience and launch your words with full force. Readers will be happy to find decent content online that is updated regularly and in time, they may develop enough interest or trust to invest their hard-earned money within your products or services. It can be difficult to develop sales online with new customers, but showing them you are an expert in your field and that your company reflects these expertise is an excellent step in the right direction.
