Recently, companies have been revisiting offline marketing strategies and making them a vital part of their systems. It was not a long time ago when companies have disregarded the importance of offline marketing strategies and put their attention to online marketing instead. However, since a lot of web sites are streaming in the virtual realm…
More infoIn the recent years, most giant companies have opted using online marketing in order to expand their businesses and products to a larger scale. This patronage could be attributed to the fact that business owners enjoy the chance of being able to reach people outside their locality at a lower cost using online marketing rather…
More infoThe majority of offline marketing must by necessity be done in the local area to be efficient. In this respect, it is beneficial to make yourself as much of a local face as it is possible to be without everyone getting sick of you. Getting your picture in the paper on a regular basis is…
More infoThe term “mailing list” and indeed many variations on the word “mail” have become more or less synonymous in recent years with e-mail. This is an interesting development, because companies have been using mailing lists since long before the advent of the Internet. In this day and age there is no reason for that to…
More infoOne of the most depressing sights in all of marketing is that of a company trying to appear to be “just like you”. There has been a rise in recent years in the number of companies who make advertisements that try too hard to position the company as “the customer’s friend” and perhaps the most…
More infoIf you were to ask a hundred consumers what the most annoying thing about marketing was, then it is a safe bet that at least a quarter of them would use the word “lie” in some form. They hate being lied to, and they are less likely to take notice of marketing every time someone…
More infoWhen you are marketing your company, the one thing you can be absolutely sure of is that you want the public to think of you as the only company they want to come to in your sector. This means putting yourself above the competition, and this in itself can be a tricky proposition. Obviously you…
More infoOne of the most popular forms of marketing on the Internet is known as “viral” marketing. If you are not already aware of this, it is a form of marketing which involves placing advertisements on the Internet and creating a buzz around them by targeting them in a way which makes it almost impossible to…
More infoMany companies who are looking to make themselves more prominent in the public eye will go for a big-hitting strategy. Although it is expensive and maybe a risky strategy, they will buy TV time and record an advertisement to be shown on a local or regional station. Alternatively they may take out a full page…
More infoCompanies do not like to spend too much money on advertising because it is one of the few things in a budget for which you cannot quantify the return. Yes, you may bring in more people in the aftermath of an advertising campaign, but how many of them were motivated by the marketing and how…
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