The Internet has become, far and away, the most important single element in market research in the world today. This is the case because it is the most participatory part of the media – there are very few people who have access to television, news media and a wide range of consumer items who do…
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Carrying out a survey is a good way of finding out public opinion. Whenever we see an advertisement on the television, a company will often use in their broadcast certain statistics which have been arrived at through carrying out surveys. The strength of public opinion is of incredible importance to everyone – to public or…
Read moreThe last few decades have seen a rise in the importance and the use of focus groups. They are used for a number of reasons and by a number of organisations. The extent of the desire for people’s opinions by businesses and political parties among others has grown, as they realize that the difficulty of…
Read moreThe process of completing an online survey is relatively simple, when looked at objectively, and the benefits for you can go far beyond getting your voice heard by companies and other researchers. Beyond that, there is the chance to actually get paid for doing something that many people are happy to do for free. This…
Read moreThe important thing to remember about paid online surveys is that they will, in many cases, have been commissioned by companies wanting to know what the public really think. The company is not naïve enough to think that the public will give unbiased answers in a poll commissioned by a specific company, so they wisely…
Read moreAn online survey company that does market research for a variety of fast-food restaurants, including McDonalds and KFC. A couple of their other clients include General Mills, Proctor and Gamble and Microsoft. Zoom Panel makes the grade of one of the “legitimate” online survey sites on the internet. Membership is free for this site. There…
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There are over 500 online companies offering money for people who want to work from home doing surveys and earn a full-time income. Beware of such sites that promise you riches for nothing; they’re a scam. While there are some legitimate sites that pay a few dollars to take a ten minute survey, there are…
Read moreVindale Research advertises that it covets “the finest minds” in online research. Signing up for this website was easy; I simply entered my name, e-mail address, gender and birth date and they sent me an e-mail. I opened the e-mail and clicked on the confirmation and was a member. The site advertises that it has…
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Those interested in doing “paid surveys” online must realize that although some sites are legitimate, others either want money in exchange for registration into their data bank, or simply want to collect as much information about you to sell to telemarketing companies. Thesurveypro.com is of the latter. I clicked on the site and entered some…
Read moreIf you enjoy taking surveys online, Surveyspot.com is an ideal way to make a few extra dollars in the privacy of your home. Best of all, Surveyspot will not give out your personal information to its advertisers, so you don’t have to worry about getting dozens of phone calls from people trying to sell you…
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