The Internet has become a massively powerful tool in changing the way in which companies to business. In creating a way for customers to give their opinions on products – and rewarding them for doing so – the paid survey has become a major niche in the online world. Companies who have spent millions on…
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The Internet has become, far and away, the most important single element in market research in the world today. This is the case because it is the most participatory part of the media – there are very few people who have access to television, news media and a wide range of consumer items who do…
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Carrying out a survey is a good way of finding out public opinion. Whenever we see an advertisement on the television, a company will often use in their broadcast certain statistics which have been arrived at through carrying out surveys. The strength of public opinion is of incredible importance to everyone – to public or…
Read moreThe last few decades have seen a rise in the importance and the use of focus groups. They are used for a number of reasons and by a number of organisations. The extent of the desire for people’s opinions by businesses and political parties among others has grown, as they realize that the difficulty of…
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