Snapchat is not an artistic medium. This is about having fun conversations with friends and it’s about having a way to engage more with fans and get them to enjoy communicating with you in a much more engaging and personal manner. But that’s not to say that photography skills don’t come into it at all.…

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Snapchat allows you to use both photos and videos to send to your friends, family or list of followers. While both have their advantages, you could arguably make the case that video has more potential for business and that it will be better for creating something engaging and persuasive. But of course Snapchat video is…

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Snapchat remains one of the most important social media platforms to promote your brand on. This is something that many marketers and businesses don’t realize however and often it is overlooked as a channel. There are several reasons for that but one of the biggest reasons is that it’s not so obvious how Snapchat marketing…

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