3 Benefits of Using QR Codes in Your Business
Quick response codes are of Japanese origin, and are currently used all across the globe by large organizations looking to improve their own marketing. Initially, they were used for tracking Japanese car parts throughout the manufacturing process, but are today used in a whole variety of applications, which this article will touch upon momentarily.
Independent internet marketers and marketing firms alike can benefit from QR codes’ ability to gain email subscribers, Facebook fans, and new customers. They are generally implemented via mobile devices like your smart phone. Essentially, QR codes are digitally patterned codes set into tiny squares (most often with a white background) and are richly embedded with very easily accessible data.
While they are undoubtedly gaining in popularity, QR codes are still widely unknown of by many. These individuals and organizations are unfortunately unaware of the power these codes have to take their business success to new new heights. A few of the many wonderful benefits you can enjoy through the implementation of QR codes include:
1. Reprinting Is No Longer Necessary
Your promos and ads never need to be reprinted in any capacity. The QR code stores all the information and allows your prospects to access this information one the fly. All they need to do is click. This will provide great benefit to you in the sense that your customers will have much faster access to your message. And perhaps even more importantly, your overhead will go WAY down, allowing you to enjoy greater, hassle-free profits.
2. Your Prospects Become Excited, Curious, and Responsive!
When your prospects come across your QR code, they’re going to wonder where the heck it’s going to lead them. Also, they’re going to take some kind of ownership over your message because they actually did the work to discover it, rather than it being right in their faces from the get-go. This builds excitement and great customer responsiveness among your target audience!
3. Quick Response, Hence the Name!
Because the code sends a sort of “impulse” to your prospect’s mobile device, they are able to get the information from any location in the world, and are not limited to only the times when they happen to be at home on their desktop or at a coffee shop on their laptop. They can see your message whenever it may be and wherever they may be. And when you add this to the fact that they will be fully engaged because they are “uncovering” your message rather than being force-fed, you’ve got the perfect storm of customer responsiveness working in your favor.
QR codes add the element of fun into your online promotions. They keep your message fresh, exciting, and even sought-after. The tool through which your offer is discovered is like a fun, futuristic toy that young and old alike are eager to “play with.” This isn’t just smart marketing; it’s good customer relations!